If you’re in Pakistan and looking to grow your online business through TikTok, using the TikTok Business Center can be a game-changing step. Whether you run a Shopify store, manage client campaigns, or simply want to understand how to run TikTok ads efficiently, this guide is for you. Many people think TikTok ads are not available in Pakistan, but with the right setup, you can still access the platform and run effective ad campaigns.
What is TikTok Business Center?
TikTok Business Center is a central hub where you can manage multiple ad accounts, share access with your team, track campaign performance, and collaborate with creators. It works like Meta Business Suite but is specifically designed for TikTok. Through Business Center, you can also access tools like TikTok Pixel, Audience Manager, and the Creator Marketplace.
Is TikTok Business Center Available in Pakistan?
Officially, TikTok Ads Manager is not yet supported directly in Pakistan. However, you can still access and use TikTok Business Center by setting up your account under a supported country like UAE, UK, or USA. This allows you to run ads targeting Pakistani audiences without any issues.
How to Create TikTok Business Center Account in Pakistan
Start by visiting TikTok’s official business platform at business.tiktok.com. Click on “Get Started” or “Sign Up.” Use a valid email address, preferably a business one. Choose a business name and your website link. For business location, select a supported country like UAE or UK. Even though you’re based in Pakistan, setting up this way ensures full access to the dashboard.
Once signed up, you can create or link your TikTok Ad Account. If you don’t already have one, you can register a new account from the Business Center itself. For businesses in Pakistan, many freelancers and agencies offer help with creating TikTok ad accounts using their global access, which is another good option.
Using the TikTok Business Center – What You Can Do
One of the biggest advantages of the Business Center is managing multiple assets in one place. You can invite your team, assign roles, and collaborate easily. This is ideal if you’re working with a marketing team or outsourcing your ad strategy to freelancers.
You can also track all campaign activities from the dashboard. Monitor clicks, impressions, conversions, and audience insights. This helps you refine your ad strategy and get better results with lower ad spend.
TikTok Pixel and Shopify – The Perfect Combo
If you have a Shopify store, integrating TikTok Pixel is easy and highly effective. Pixel lets you track user behavior like Add to Cart, Purchase, and Checkout Initiated. It helps in building retargeting audiences and optimizing campaigns based on real actions on your store.
Shopify already offers a built-in TikTok integration. Simply go to your Shopify dashboard, search for the TikTok Sales Channel app, and install it. Once added, connect your TikTok Business account and set up the Pixel in just a few clicks.
Use TikTok Creator Marketplace to Find Influencers
Another powerful feature inside TikTok Business Center is the Creator Marketplace. You can find influencers and content creators based on niche, location, engagement rate, and audience type. This is especially helpful if you’re launching a new product in Pakistan and want viral reach without running heavy ad spend.
Just browse the marketplace, shortlist creators, and send them collaboration offers. Many small creators in Pakistan are affordable and give great engagement. This helps boost brand trust and increases conversions organically.
Can You Target Pakistani Audience from Business Center?
Absolutely. Even if your account is created under a UAE or UK region, TikTok lets you choose Pakistan in the targeting options. You can define your audience based on location, gender, age, interest, and behavior. Combine this with your Pixel data and you can run powerful retargeting ads that bring results.
Tips to Get the Best Results with TikTok Business Center
Focus on high-quality, native-style creatives that look like regular TikToks, not ads. Use bold captions, trends, and voiceovers to grab attention in the first 3 seconds. Test different creatives and audiences with small budgets before scaling. Install TikTok Pixel early so it starts collecting data immediately. Keep your Shopify product pages optimized to increase conversions from TikTok traffic.
Conclusion
Using TikTok Business Center in Pakistan may not be officially launched, but you can still take full advantage of it by creating your account smartly. With the right setup, you can manage ads, track performance, run creator campaigns, and grow your business across Pakistan. Whether you’re a Shopify store owner or a digital marketer, this is a tool you don’t want to ignore in 2024.
If you need help setting up your TikTok Business Center or running ads for your store, feel free to contact us at bozartech9@gmail.com. We’re always here to help creators and store owners grow smarter.